What makes a restaurant luxurious? The promise of superior quality food, services and ambience. Due to strong competition and the high cost of consuming high-quality offerings, studies show that the revisitation rate in the sector is relatively low. One of the key strategies for customer retention used by up-scale restaurants is to consistently provide innovation. Luxury restaurants rely on differentiation by innovation and it is essential that businesses in this industry understand how customers react to the innovative restaurant image; especially since businesses in this sector compete based on the ability to innovate effectively.
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